Direct Investment


The goal of the startup, CHOOOSE, is to close the gap between climate intention and actual action. It has done this with a software program that helps businesses and individuals better understand their climate footprints – and take action to change their impact.

CHOOOSE was founded in 2017 and is headquartered in Norway. The company is composed of an international team of climate experts, engineers, and entrepreneurs. The platform provides a range of tools for integrating climate action into the customer’s user experience via automated emissions calculators, sustainability scores, a marketplace of carbon offsets and removals, and reporting.

Mpactful Ventures has invested in the CHOOOSE platform.