Direct Investment

CHOOOSE

The goal of the startup, CHOOOSE, is to close the gap between climate intention and actual action. It has done this with a software program that helps businesses and individuals better understand their climate footprints – and take action to change their impact.

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CHOOOSE was founded in 2017 and is headquartered in Norway. The company is composed of an international team of climate experts, engineers, and entrepreneurs. The platform provides a range of tools for integrating climate action into the customer’s user experience via automated emissions calculators, sustainability scores, a marketplace of carbon offsets and removals, and reporting.


Mpactful Ventures has invested in the CHOOOSE platform.

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